Alan SmithAirports: hiding in plain sightFor their sheer size, airports pull off a remarkable feat: they hide in plain sight (no pun intended).3 min read·Jan 30, 2024----
Alan SmithWho needs a martech stack review? Better marketing ROI is more importantGartner’s recent report on the martech stack, and the role of marketing technology, might miss the point.2 min read·Nov 27, 2020----
Alan SmithGetting by with a little help from some friends…To paraphrase The Beatles, we all need someone to love in business, to help us understand what’s possible, and to collaborate on new…5 min read·Oct 15, 2019----
Alan SmithData: Decide, Act, Test, AmendSuccessful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for…3 min read·Nov 7, 2017----
Alan SmithFact will beat fake in the endI enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted…3 min read·Nov 1, 2017----
Alan SmithKnow where to go, know what to do: plug into data and act on those inputs to maximize your…I used to take flying lessons, many years ago. Although I never got my private pilot’s licence, learning how to master a light aircraft was…4 min read·Oct 30, 2017----
Alan SmithThe power of brands (and public relations)A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400…2 min read·Sep 12, 2017----
Alan SmithinTrendlinesBrands Should Not Compete with Creators & StorytellersInspire, invest in and support them: Digivizer collaborates on launch of Australian Style: The Who’s Who of Fashion with creators Thom…4 min read·Mar 7, 2017----
Alan SmithinTrendlinesCelebrating Workplace Diversity & Equality by Giving a Day Back to EmployeesDigivizer creates additional annual day of paid leave to celebrate International Women’s Day for all employees2 min read·Mar 6, 2017----