To paraphrase The Beatles, we all need someone to love in business, to help us understand what’s possible, and to collaborate on new opportunities as well as when things get tough. Enter “support for SMBs and startups” into Google and an impressive list of grants from State Governments, and Federal…

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread that connects these modules, like DNA, is data, driving every…

I enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted Cannon-Brooke’s calling out of the misstatement of the facts, as he saw it, about (in this case) energy policy. Closer to home, I’m witnessing a fascinating public relations campaign from a local…

I used to take flying lessons, many years ago. Although I never got my private pilot’s licence, learning how to master a light aircraft was some of the best fun I’ve ever had — and the concentration (for me, at any rate) was so intense that, during lessons, I forget…

A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400 job redundancies. My eventual reaction was surprise and interest — I am after all a LEGO watcher in a professional (marketing) capacity, but also…

Inspire, invest in and support them: Digivizer collaborates on launch of Australian Style: The Who’s Who of Fashion with creators Thom Whilton & Lisa Teh — Digivizer, Australia’s leading social analytics and activations company, has a message for Australian companies: don’t attempt to translate the marketing methods and measures of the past 30 years to today’s digital engagement world. They won’t work.

Digivizer creates additional annual day of paid leave to celebrate International Women’s Day for all employees — Digivizer, Australia’s leading social analytics and activations company, has made a commitment to workplace equality and diversity to recognize International Women’s Day. The company is introducing an additional day of paid leave for all employees. CEO Emma Lo Russo explains her reasons for the decision: “I want to make the…