Alan SmithThe Schneider Trophy: An Italian ReassessmentAssessing the technical advances made during the contest for the Schneider Trophy presents an interesting challenge. The broad arc of…Oct 23Oct 23
Alan SmithAirports: hiding in plain sightFor their sheer size, airports pull off a remarkable feat: they hide in plain sight (no pun intended).Jan 30Jan 30
Alan SmithWho needs a martech stack review? Better marketing ROI is more importantGartner’s recent report on the martech stack, and the role of marketing technology, might miss the point.Nov 27, 2020Nov 27, 2020
Alan SmithGetting by with a little help from some friends…To paraphrase The Beatles, we all need someone to love in business, to help us understand what’s possible, and to collaborate on new…Oct 15, 2019Oct 15, 2019
Alan SmithData: Decide, Act, Test, AmendSuccessful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for…Nov 7, 2017Nov 7, 2017
Alan SmithFact will beat fake in the endI enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted…Nov 1, 2017Nov 1, 2017
Alan SmithKnow where to go, know what to do: plug into data and act on those inputs to maximize your…I used to take flying lessons, many years ago. Although I never got my private pilot’s licence, learning how to master a light aircraft was…Oct 30, 2017Oct 30, 2017
Alan SmithThe power of brands (and public relations)A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400…Sep 12, 2017Sep 12, 2017
Alan SmithinTrendlinesBrands Should Not Compete with Creators & StorytellersInspire, invest in and support them: Digivizer collaborates on launch of Australian Style: The Who’s Who of Fashion with creators Thom…Mar 7, 2017Mar 7, 2017
Alan SmithinTrendlinesCelebrating Workplace Diversity & Equality by Giving a Day Back to EmployeesDigivizer creates additional annual day of paid leave to celebrate International Women’s Day for all employeesMar 6, 2017Mar 6, 2017
